Make an Impact People Can See
Waco’s nonprofit arts and culture sector generates $74.1 million in economic activity. Put your organization in the middle of it.
21K+
People reached through social media
Generating 854K+ social views and audience exposures over the past year.
54K+
People visited our website
Generating 135K+ annual page views across content from Creative Waco and our arts partners.
16K+
People attended Creative Waco events
With thousands more reached through the artists, organizations, and cultural experiences we support.
You’re in good company.
Your sponsorship helps make a thriving creative community possible, making Waco more enjoyable, visible, and successful. We put every sponsorship dollar to work for the community.
What your sponsorship unlocks
Your sponsorship puts your organization in front of the right people where they are already gathering, creating, and having fun. At the same time, it helps fund the artists, programs, and cultural experiences that make Waco stronger. We report on both the marketing value and the community impact.
Put your organization where Waco is looking
Your sponsorship keeps your organization visible wherever people connect with Creative Waco, from digital channels to public programs. In 2025, Creative Waco reached 141,874 website users and generated 959,008 social views.
Turn visibility into meaningful connection
Your organization can connect with people inside the cultural experiences they already value. In 2025, Creative Waco welcomed more than 16,000 people across core programs, with Día de los Muertos attendees spending an average of 114 minutes at the event.
Invest directly in Waco’s creative community
Your sponsorship helps turn creative ideas into paid work and visible opportunities for local artists, making Waco’s creative community more vibrant and the city more beautiful. In 2025, Creative Waco paid $192,295 directly to artists, hired 33 artists, and led six public art initiatives.
Give your team an impact story to share
Your team gets a credible impact story because they can see and experience the work their sponsorship makes possible. Through opportunities like Creative Waco’s Sparks program, team members can connect with artists, access behind-the-scenes experiences, and take part in programs that help local artists and Waco’s culture grow. In 2025, Creative Waco’s Día de los Muertos program alone supported 50 paid artists and helped local vendors generate an estimated $60,000 in sales.
Connect with people who do not know your brand yet
Your sponsorship introduces your organization to people you may not reach through traditional marketing. They experience your brand in the moment, alongside cultural experiences they already value. In 2025, Día de los Muertos generated 352,705 website visits, while Levitt AMP generated 177,850 social views.
Build an impact partnership around your goals
Your organization can shape a partnership around the people, places, and outcomes that matter most to you. In 2025, Creative Waco activated that impact through ten free concerts, six public art initiatives, two parades, festivals, and additional cultural and workforce programs.
Explore sponsorship opportunities
Choose the experience that best matches the people, places, and impact your organization wants to support.
Start a conversation with us
Creative Waco sponsorship connects your organization to Waco’s $74.1 million nonprofit arts and culture economy. Your support creates a cascade of benefit by funding artists, expanding cultural experiences, and helping make our community more beautiful, vibrant, and successful. Tell us about your goals and budget, and we’ll shape a sponsorship around the impact you want to make.