2025 Annual Report

Creative Waco’s 2025 Annual Report highlights a year of growth, investment, and measurable impact across Waco and McLennan County. From public art and cultural festivals to workforce development and free community concerts, this report outlines how creative initiatives strengthen our local economy and enrich community life.
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In partnership with Americans for the Arts’ Arts & Economic Prosperity 6 study, the report also shares key data showing that Waco’s nonprofit arts and culture sector generates $74.1 million in annual economic activity and supports 1,349 local jobs. This growth reflects the expanding role of arts and culture as economic infrastructure in our region.
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Explore program milestones, financial transparency, artist payments, attendance data, and the collective impact made possible by sponsors, donors, and community partners.