Creative Waco is a nonprofit organization with a mission to grow and support a thriving cultural and creative community in Waco and McLennan County, Texas.

The historic crossing of the Brazos River in Waco has long been a gathering place for people and cultures. Creative Waco is proud to carry on that tradition as our city continues to evolve into a cultural hub. We want Waco to be seen as the community it is — one that nurtures, celebrates and supports creative talent. Today, Waco has a growing reputation for excellence across sectors. It presents a unique blend of design savvy, urban innovation, and small-town hospitality.



As Waco and McLennan County's arts agency, Creative Waco works to develop successful strategies for growing and supporting our cultural and creative community. It provides a platform for "joined up thinking," allowing community members to set goals, access new funding, evaluate impact and identify needs.

Through partnerships with the City of Waco, County and local arts organizations, we are able to grow the strategic framework needed to support the community's creative identity. The mission to build on what we already have to make Waco the kind of city that attracts locals and visitors that help artists of all kinds thrive, support young creatives as they kickstart their careers, and provide aid to arts organizations and professionals as they strengthen their skills, bring incredible experiences and opportunities here.

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Waco fosters creative growth through its three institutions of higher education: Baylor University, McLennan Community College and Texas State Technical College. This talent spills over into a lively community arts scene with visual arts, music, literature, filmmaking and theater all strongly represented.

Waco's cultural life is also enriched by our wonderful museums, state-of-the-art Cameron Park Zoo, the Brazos Nights free concert series, Symphony Orchestra, theaters, art and film festivals, galleries, a live music scene and so much more. 

You can use this site to learn more about the arts in Waco, find fun experiences, discover local artists and performances, network with arts professionals, or learn about our community's hidden cultural gems. We hope you will be inspired to become part of the creative process, helping to shape Waco's arts and cultural identity!