This free course introduces students to arts business development and coaches them in best practices. Participants watch approx. 20 hours of videos on topics ranging from planning, strategy, customer development, marketing, financial management, fundraising, and more; and use writing exercises to explore their unique offers. They may collaborate with the instructor and other class members in optional weekly “Working Sessions” to apply what they’ve learned to developing their business plans.

The Spring/Summer 2021 session will begin the first week of February and will end the week of March 22. Videos and worksheets for the week will post on Mondays. If you wish to work with others and get feedback from the instructor, join the weekly Working Session for that week’s material on Thursday evenings from 6-8pm, via Zoom or in person.

The course is free, but registration (below) is required to receive materials and links.

EEAC is a prerequisite for the Greenhouse arts business incubator, which continues for another four months after the course is finished. The Greenhouse provides coaching and mentoring from local business professionals and a “deep dive” on business planning, money management, and marketing. It culminates with a business plan competition, where participants may receive up to $3,000 in funding to build their businesses. To qualify for the Greenhouse, you must attend at least five EEAC Working Group sessions, submit your completed workbook, and have an interview.

Questions? Contact EEAC instructor and Greenhouse coordinator, Luann Jennings, at [email protected]

EEAC and the Greenhouse are funded by TFNB and the Tremaine Foundation, in partnership with Startup Waco and We Grow the Co.